🕵️ “If you can explain the business like a story, you truly understand it.”
🎯 Goal of This Challenge:
To find 3 companies you can explain like a friend’s story.
No technical terms, no expert knowledge needed — just clarity.
Because successful investing is not about fancy words, it’s about knowing what you’re buying.
💡 Why This Matters:
Most people buy stocks they don’t understand — and panic when prices fall.
But if you understand:
What the company actually does
How it earns money
What makes it strong
Then you hold with confidence — and you’re less likely to make emotional mistakes.
📋 Step-by-Step Challenge: Find 3 Stocks You Truly Get
✅ Step 1: Pick 3 Companies You Use or See Often
Think about:
Your mobile service (Jio? Airtel?)
Where you buy groceries (DMart? Big Bazaar?)
Clothes, shoes, electronics, gold (Titan? Bata? Croma?)
Online payments (Paytm? PhonePe?)
Choose 3 companies you interact with in real life.
This builds real connection — not just numbers on a screen.
✅ Step 2: Answer These 5 Simple Questions for Each Company
Use simple language. Write it like a short story.
Example: Company — DMart (Avenue Supermarts)
What do they do?
👉 They run supermarkets where people buy groceries, household items, and daily needs.
How do they make money?
👉 They sell goods in bulk and give discounts. Because of low prices, more people come, so they sell more.
Why do people choose them?
👉 Affordable prices, neat stores, good product variety.
What’s their strength?
👉 Big customer base, smart cost control, no-frills business.
Any risk or weakness?
👉 Not much presence online. If people stop visiting physical stores, it may affect them.
✅ Step 3: Repeat This for All 3 Companies
You can use this structure:
Company Name:
What they do:
How they earn:
Why people choose them:
What’s their strength:
Any risk or weakness:
Choose companies like:
Titan — watches, jewellery (Tanishq), eyewear
Asian Paints — home wall paint and decorations
HDFC Bank — loans, accounts, payments
Infosys — IT services to global companies
Zomato — food delivery and restaurant listing
✅ Step 4: Speak It Out Loud (Optional but Powerful)
If you can explain it to:
A friend who never invested
A cousin in school
Even to yourself in the mirror
And they understand — that means you got it.
🎁 Bonus Tip: Stick With What You Understand
Warren Buffett’s golden advice:
“Never invest in a business you don’t understand.”
This one habit protects you from:
FOMO (fear of missing out)
Panic selling
Random tip-based investing
🔁 Final Checklist:
Picked 3 companies I use/see often
Wrote answers to 5 simple questions
Explained each company like a short story
Understood their strengths and risks
Feel confident in watching them now
✅ Congratulations. You now think like a real investor.